Moshito 05 - update… Muso’s tune in!
Sounds like Moshito kicked off on a positive note with the first day’s plenary session celebrating the growing musical economy in SA and looking at how to tackle segmentation and piracy within the local industry so that we can have maximum growth in the future.
Moshito music conference opens to tackle growth
After months of preparation, the Moshito ‘05 Music Con…
ference and Exhibition opened its doors yesterday to over 500 delegates representing South Africa’s music business interests. The first day of the conference was a full schedule of plenary addresses from industry experts around the globe.
An enthusiastic welcome was provided by Nick Motsatse, Moshito Chairperson, who painted a broad and very holistic picture of the music industry landscape in South Africa today. He alluded to the role of both local and national government, the rise of technology and the need to adapt to thriving domestic consumer demand.
Reiterating the key reasons for the formation of Moshito under the auspices of the South Africa Music Industry Cooperation Initiative (SAMICI), Motsatse said that music is has been an underperforming sector that suffers from fragmentation, there need for common vision and this is the role Moshito must play.
“The South African economy is doing well, and the music industry needs to take advantage. We are at a cross-road with declining music sales of recorded music product world-wide, yet increased music consumption. The local music business has to react.”
International guest Iain Grant, Worldwide Head of Enforcement for the International Federation of the Phonographic Industry (IFPI), gave delegates a view of music piracy and the scale at which it exists. Piracy is global problem requiring a global response, and that is the role of the IFPI, who partner with local organisations like the Recording Industry of South Africa
(RISA) to conduct raids and gather intelligence. He highlighted Africa’s position within a global annual piracy market of $4.5billion, where South Africa’ piracy rate of 40% is low compared to other African states.
The primary problem faced is that piracy is a relatively low-risk, high profit criminal operation with a lack of legislation and effective prosecution. In addition, it has been established that dealing in counterfeit goods is a major funding mechanism of international terrorist
organizations and drug cartels.
MOSHITO PARTY - FRI 22 July
The momentum behind next week’s Moshito Music Conference and Exhibition has set the industry abuzz as the South African music sector gears itself up for the year’s most important music business event. Moshito ‘05 will open its doors to the public for two very exciting events to take place on Friday 22nd July, with SA’s music stars coming out in full force for a spectacular concert and fun-filled autograph party.
Reliable Music Warehouse in Sandton City will play host to some of South African music’s favourite sons and daughters at 1:30pm for the first Moshito Autograph Party. With support and endorsement from the country’s leading independent and major record labels, those who attend will be thrilled to meet their favourite artists, amongst them Mzekezeke, Pro Kid, Brown Dash, Simphiwe Dana, Pitch Black Afro and Morafe. . Fans young and old are warmly invited to come and meet their music heroes, get autographs and stand in line to win some great giveaways at the Reliable Music Warehouse, Sandton City at 13h30, Friday, 22nd July.
Friday night will see three days of hard work and dialogue between industry players end on a high note with the Moshito ‘05 Finale Concert. With artists like Lebo, Ihhashi Elimhlophe, Stoan and Simphiwe Dana already confirmed, the Pavillion at the Sandton Convention Centre will stage a memorable event that is open to all at 20h00 on Friday, 22nd of July.
Tickets for the concert cost R50.00 and are available at Computicket. Tickets will also be on sale at the venue throughout the day on Friday 22 July, as well as at the door prior to the show. A star-studded lineup that includes a number of surprises will kick off the celebrations at 8pm.
7 July 2005
The greatly anticipated MOSHITO ‘05 will take place at the Sandton Convention Centre in Johannesburg from 20-22 July 2005 - it’s kind of like a MUSIC EXHIBITION and it’s looking for new talent that needs a break - they need a 3 minute demo from you by Monday the 18 July so get recording!
Here’s the deal:
MOSHITO is the annual music market based in South Africa and is also the leading music market on the African continent - MOSHITO’05 will comprise of conferencing, trade-exhibition and show-casing - this year focus will be on the business of music in SA.
Moshito - South Africa’s annual music industry conference and exhibition - invites South African artists and bands to demonstrate their musical talents in the form of presentations at the Moshito ‘05 Showcase, taking place on the last day of the conference on July 22nd.
The Moshito ‘05 Showcase is an opportunity for unsigned and emerging artists to showcase their music to industry professionals. Artists who register and submit their demo CD’s will have their track played at dedicated sessions covering various music genres. Participants should come prepared to engage with the panel of industry experts about their creative work.
The programme for the showcase sessions includes two separate panel structures. These panels will serve to provide verbal feedback to artists on their songs and presentations, and will comprise of prominent A&R managers from leading South African record labels and international guests.
Entry criteria for the Moshito ‘05 Showcase are as follows:
**ONLY South African bands and artists are eligible to participate.
**Registrations are dependent upon payment of a R50 registration fee and completion of registration form (available on MOSHITO) .
** Artists are requested to submit original material in the form of a demonstration [CD or cassette] as part of their presentation; the Showcase is a demonstration and not a live performance.
**Demo’s and registration fee are to be submitted to Spin Productions, 50 Nellie St. Norwood. Contact is Brenda Sisane on 011-483 2951
**Submission deadline is Monday, 18th of July.
**The duration of submissions should not exceed 3 minutes.
**There is no age restriction imposed on entrants.
**The showcase is strictly for unsigned acts. Artists with existing recording deals are not eligible.
Participating artists will be provided with access passes for the Showcase, which takes place on Friday, 22nd July from 11h30. Entrants who are interested in participating in the Showcase should contact Moshito Events Manager, Brenda Sisane, on 011 483 2951 or or visit the Moshito website.
As the showcase can only accommodate a set number of presentations, a limited number of entries will be accepted. Participation in the showcase will not necessarily result in a recording deal - it is merely a platform for emerging talent to showcase their work to appropriate audiences.